My Story

I proudly hail from the great city of Fargo, ND and got thrown out of grad school. Find out why Fargo below, you'll have to ask about grad school :)

About Josh Christy

Josh family

This site is the lessons learned from 8 years of starting, building and growing a small digital agency in the great city of Fargo, ND. We hope to share our experiences from our company as well as what we’ve learned by starting a Small Business Phone System software as a service (SaaS) product. There are different skills involved when growing a service based business versus a product. However there are some common threads that all come back to market fit and sales.

It is the how-to, practical advice that I wish someone would have given to me when I was first getting started. About to get married and I getting ready to leave a well paying, fully benefitted position as a software developer to jump into the world of entrepreneurship. I read the 4 hour work week by Tim Ferriss and wondered what I’d do with the other 36 hours of my week. What is clear on this side of our 8 year journey is that when building your own business you need to get the deliverable work done as well as lay the vision for what you want to be in the future.

My Products and Companies


Booth is a small business phone system that allows you to run your company from anywhere with any device.


ConnectLabs can turn your guest WiFi into a powerful marketing tool for your restaurant, bar, or cafe.


Codelation is a digital agency and custom software company, we partner with startups and small business to help them grow and succeed.