Often, entrepreneurs give up because they get disheartened when they don't succeed overnight. Everyone wants to be successful, but success is won in small milestones along the way. When starting your business, don't expect to open your doors to a crowd on the first day. Building a company takes hard work and perseverance. Prepare yourself to achieve small goals and gradually improve business over time. Zach Ferres, CEO of Coplex writes in his article: 5 ways to celebrate small wins on your way to world domination, about why small wins matter. He eludes that the completion of small milestones reduces fear and increases the probability of early successful outcomes.
The ability to show a quick win is a boost to morale. Striving for perfection will make us spend far longer on things than we need to at this point in the process. Remember we are still in the planning phases and are trying to get everything ready for launch. We want to grow a great company, one unlike the world has never seen before. However, this can be tricky as the illusion of staying busy getting something perfect can actually hold you back from achieving the greatness you want.
Jim Collins is the author of some of the greatest management and leadership books in the market currently. If you haven’t read his book Good to Great, you should definitely pick up a copy. In this book he states that companies don’t become great because they settle for good. At this point in the process, I’d argue the opposite. If you are currently in the planning phase, great is the enemy of good. When you are planning your business it is very easy to get stuck in planning mode, aka daydreaming, especially if you are a visionary type of a person. Resist the temptation to attempt to achieve perfection. We are here to get a good foundation to implement off of.