Introduction

The Essential Guide To Starting A Digital Agency

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Introduction

This book is the lessons learned from 8 years of starting, building and growing a small digital agency (codelation.com) in the great city of Fargo, ND. We hope to share our experiences from our software and technology agency as well as what we’ve learned by starting a Small Business Phone System software as a service (SaaS) product. There are different skills involved when growing a service based business versus a product. However there are some common threads that all come back to market fit and sales.

This is the how-to, practical advice that I wish someone would have given to me when I was first getting started. About to get married and I getting ready to leave a well paying, fully benefitted position as a software developer to jump into the world of entrepreneurship. I read the 4 hour work week by Tim Ferriss and wondered what I’d do with the other 36 hours of my week. What is clear on this side of our 8 year journey is that when building your own business you need to get the deliverable work done as well as lay the vision for what you want to be in the future.

We hope that this guide balances the line between high level vision and real world actionable items as you are beginning to build out your agency.

So come along with us on this journey as we show you how to plan, start, build, learn, and grow your digital agency into the business of your dreams.

I'd love to hear any feedback you'd have from the guide and if there is any way we can help. Find me on Twitter at @joshuachristy, or josh@joshchristy.com the old school way.